Where are you on your As‑a‑Service journey?
P2S can support you end-to-end - or at the specific stages where you need help. We adapt to your context and focus on the bottlenecks that matter most.
Every recommendation is grounded in 500+ real industrial As-a-Service cases - not theory.
Book a call500+
Insights and best practices from 500+ As-a-Service cases
35+
Executed client projects across industries
3×
Faster time to market
>90%
Launch success rate on new offers
9.2/10
Client Net Promoter Score across all engagements
Based on 35+ client engagements 2019-2026. Success rate defined as reaching first contracted deal. NPS measured across all completed engagements.
Four stages from idea to scale
Not every company starts at stage one. You may already have the case built but need help shaping the model - or you may need execution support to close the first deal. Start where you are.
Build the case
Shape the model
Facilitate it
Scale it
Stage 1
Build the case
Frame the opportunity, benchmark against peers, and build internal conviction for a recurring-revenue model.
Common blockers
Unclear business case, scattered data, no executive alignment on why the shift matters.
How P2S helps
We bring patterns from 500+ cases to build a credible, data-backed case for change - tailored to your industry and competitive context.
What you get
A validated opportunity assessment, industry benchmarks, and a boardroom-ready investment narrative.
Stage 2
Shape the model
Design the integrated commercial model - pricing, SLA, risk, financing and delivery - as one coherent system.
Common blockers
Pricing disconnected from cost-to-serve, SLAs that operations can't sustain, funding models that don't work.
How P2S helps
We align all six enabling dimensions into an executable design - so the offer works in the contract, the P&L, and in the field.
What you get
An investment-ready business case with validated unit economics, contract architecture, and delivery logic.
Stage 3
Facilitate it
Structure the first contract, close the first deal, and prove the model works in reality.
Common blockers
Design-to-execution gap, no internal playbook for deal structuring, pilot stalls, or first-deal failures.
How P2S helps
We stay in the room - co-building the contract, supporting the negotiation, and removing roadblocks until the first deal is signed.
What you get
A signed pilot deal with a scalable contract framework and proven commercial logic.
Stage 4
Scale it
Build internal capability, professionalise tools and methods, and roll out across the portfolio.
Common blockers
Over-reliance on external support, inconsistent execution across teams, no reusable playbook.
How P2S helps
We transfer knowledge, train commercial and operational teams, and build the internal muscle for independent scaling.
What you get
A repeatable playbook, trained teams, and a self-sustaining recurring-revenue engine.
Four types of support - available at any stage
These are not sequential phases. If you are building your first deal, you may need education for your board and implementation support for your commercial team - at the same time.
Educate
Build understanding across the organisation. Executive briefings, industry playbooks, and readiness assessments - grounded in real case data, not theory.
When teams need to understand what recurring revenue really requires before committing.
Advocate
Create internal conviction and stakeholder alignment. Frame the investment case, map decision-makers, and build boardroom consensus.
When the idea exists but lacks executive buy-in or cross-functional support.
Facilitate
Design, build and launch the model. We co-create the offer, pricing, contracts, delivery logic and close the first deal alongside your team.
When you're ready to move from concept to reality and need hands-on execution support.
Professionalise
Transfer knowledge, build internal tools and methods, train teams, and create a repeatable playbook for independent scaling.
When the model works but the organisation needs to own it, replicate it, and scale it.
Depth you can feel in every recommendation
Every framework, benchmark and recommendation we bring is grounded in real implementation data from industrial As-a-Service cases - not generic consulting theory.
500+
As-a-Service cases analysed
Pricing models, contract structures, delivery designs and unit economics from real industrial implementations across 12 industries.
35+
Client projects executed
Hands-on engagements from first concept through first deal to scale-up - not just advisory, but co-building the model.
100+
Reusable frameworks and templates
Battle-tested tools for pricing logic, SLA design, risk allocation, contract architecture and go-to-market execution.
3
Continents with active projects
Proven across European, American and Asian-Pacific industrial markets with local execution realism.
Product-as-a-Service club
Part of the P2S learning and knowledge system - a peer community designed to professionalise the market, share pressure-tested patterns, and strengthen the most trusted insight base in the category.
Ask about seats and fit.
What our clients say
Proven results across 35+ industrial implementations.
"For us, the biggest challenge was not technology - it was our own organisation. P2S helped us turn this into a structured journey. In six months we moved from a vague idea to a concrete Product-as-a-Service model with clear pricing logic and contract structure. This work was one of the elements that enabled us to win an exclusive agreement worth tens of millions of euros with a renowned OEM. We would not have progressed this well and quickly without P2S."
Arnd Riekenbrauck
Head of Sales - IST METZ, Germany
"We went from first workshop to signed contracts in 10 months - and our average project revenue increased by 150%. P2S's methodology was rigorous, their partner network saved us months of searching, and their hands-on approach meant we were never left to figure things out alone."
Wathek Ferchichi
Director of Operations - Detandt-Simon, Belgium
"P2S brought structure to a topic that had felt overwhelming. In a single day, their team mapped every dimension of the As-a-Service transition - commercial, operational, financial, legal - and made it feel actionable. I walked out knowing exactly what we needed to tackle and in what order."
Steven Bellens
Digital Transformation Lead - SEW Eurodrive, Germany
"What sets P2S apart is the combination of real implementation experience and strategic clarity. They didn't just present frameworks - they helped us cut through the complexity and identify the right path for our business. Rare in a consulting engagement, and genuinely useful."
Frederik Ossege
Strategy & Business Intelligence - MAN, Switzerland
"The financial complexity of shifting from CapEx to OpEx was daunting. P2S brought the financial engineering expertise we needed - and made the economics of our recurring revenue model genuinely resilient."
CFO - Medical Device Manufacturer, Europe
"What sets P2S apart is their ecosystem. When we hit IT and legal roadblocks that would have stalled us for months, they connected us to the right specialists within days."
VP Sales - Energy Solutions Provider, Northern Europe
"They helped us bridge the gap between boardroom ambition and operational reality. We've moved from transactional equipment sales to outcome-based contracts - and it's changed how we compete in our sector."
CEO - Industrial Equipment OEM, Germany
Six enablers of scalable recurring‑revenue models
A scalable recurring-revenue model only works when commercial, operational, financial and governance dimensions work together. P2S helps industrial firms align the six enablers that make the model executable in reality.
Scope, Value Proposition, Bundling & Pricing
Define the offer, pricing logic, and commercial structure.
- ·Pricing metric and bundling logic
- ·Margin guardrails and discounting discipline
- ·Offer boundaries and upgrade paths
IT Infrastructure & Billing Automation
Enable recurring billing and operational scalability.
- ·CRM / ERP / billing readiness
- ·Usage-to-invoice workflows
- ·Recurring KPI and reporting logic
Sales Motion, Culture & Incentives
Shift from selling projects to selling outcomes.
- ·Sales narrative and buyer conversation
- ·Incentives aligned to contract health
- ·Culture shift toward recurring delivery
Digitalisation, Data & Performance
Make the promise measurable and auditable.
- ·Telemetry and source-of-truth design
- ·Performance dashboards and reporting
- ·Data for optimisation and cost-to-serve control
Financing & Strategic Accounting
Make the model fundable and sustainable.
- ·Capital path and funding structure
- ·Cash flow and balance sheet logic
- ·Accounting implications over time
Legal, Governance & Risk Management
Make the model contractable and defendable.
- ·SLA structure and verification rules
- ·Liability boundaries and exclusions
- ·Governance for risk and margin drift
Scope, Value Proposition, Bundling & Pricing
Define the offer, pricing logic, and commercial structure.
- ·Pricing metric and bundling logic
- ·Margin guardrails and discounting discipline
- ·Offer boundaries and upgrade paths
Financing & Strategic Accounting
Make the model fundable and sustainable.
- ·Capital path and funding structure
- ·Cash flow and balance sheet logic
- ·Accounting implications over time
Legal, Governance & Risk Management
Make the model contractable and defendable.
- ·SLA structure and verification rules
- ·Liability boundaries and exclusions
- ·Governance for risk and margin drift
Sales Motion, Culture & Incentives
Shift from selling projects to selling outcomes.
- ·Sales narrative and buyer conversation
- ·Incentives aligned to contract health
- ·Culture shift toward recurring delivery
IT Infrastructure & Billing Automation
Enable recurring billing and operational scalability.
- ·CRM / ERP / billing readiness
- ·Usage-to-invoice workflows
- ·Recurring KPI and reporting logic
Digitalisation, Data & Performance
Make the promise measurable and auditable.
- ·Telemetry and source-of-truth design
- ·Performance dashboards and reporting
- ·Data for optimisation and cost-to-serve control