The P2S PaaS Club: a private peer community for industrial leaders.
A confidential peer group for senior leaders at industrial firms actively building recurring-revenue and As-a-Service models.
No vendors. No consultants pitching. No theory. Practitioners only - sharing what actually works, in confidence.
Built for one type of leader.
You're a fit if:
- You hold a commercial, strategy or innovation role at an industrial OEM or solution provider
- You are actively designing, piloting or scaling a recurring-revenue or As-a-Service offer
- You want honest peer input
- You can commit to Chatham House confidentiality
This is not for you if:
- You are a vendor, software provider or consultant looking for leads
- You are at the research or 'exploring' stage - this group is for active practitioners
- You represent a direct competitor of another current member (we organise several cohorts to avoid this)
Peer Benchmarking
Break down real-world cases with curated, non-competitive peer groups. Compare subscription gross margins and transformation velocity in a safe environment.
Practitioner-Led Deep Dives
Forget the theory. We tackle the 'unsexy' blockers: SPV structures, risk-gated contracts, and usage-based billing telemetry.
The Knowledge Vault
Access a private repository of session takeaways, M&V standards, and a high-calibre network of practitioners.
How it works
Apply
Submit a short application. We review your profile and current As-a-Service stage to assess fit and ensure no competitor overlap in the cohort.
Onboarding call
A 30-minute call with P2S to understand your priorities, your model's current state, and what you most want to get from the group.
Join your cohort
You're placed in a cohort of 8-10 non-competing practitioners at a similar stage. Cohort composition is reviewed each cycle.
Participate in quarterly sessions
Online sessions (90 min) plus one annual in-person day. Each session tackles one real blocker brought by a member. You leave with pressure-tested patterns, not slide decks.
Apply
Submit a short application. We review your profile and current As-a-Service stage to assess fit and ensure no competitor overlap in the cohort.
Onboarding call
A 30-minute call with P2S to understand your priorities, your model's current state, and what you most want to get from the group.
Join your cohort
You're placed in a cohort of 8-10 non-competing practitioners at a similar stage. Cohort composition is reviewed each cycle.
Participate in quarterly sessions
Online sessions (90 min) plus one annual in-person day. Each session tackles one real blocker brought by a member. You leave with pressure-tested patterns, not slide decks.
Topics we tackle
- 01Session 1 - Q1 2026The Financing Challenge: Preparing your balance sheet for the shift to recurring-revenue models.
- 02Session 2 - Q2 2026Financing & SPV Structures: Structuring SPVs, securing asset financing, managing cash conversion cycles and financial risk during the transition from CAPEX to OPEX.
- 03Session 3 - Q3 2026Pricing Logic: Recurring-revenue vs. performance-based vs. hybrid models.
- 04Session 4 - Q4 2026Internal Mindsets: Moving sales teams from 'Commission on CAPEX' to 'Annual Contract Value.'
- 05Upcoming - Q1 2027Sales Compensation Design: How to transition reps from CAPEX commission to ACV-based incentives without losing your team.
- 06Upcoming - Q2 2027Churn and Contract Renewal: Managing non-renewal risk, SLA renegotiation, and building long-term customer stickiness in industrial subscription contracts.
What a session looks like
Format
- 90-minute online session, quarterly
- One annual in-person day (location rotates)
- Each session: one member presents a real blocker, peers pressure-test it, P2S facilitates and adds benchmark data
- Session notes shared in The Knowledge Vault
Upcoming sessions (2026)
Next session: June 9th, 2026
Apply now to be considered for the upcoming cohort.
Participation Guidelines
- Strictly invitation-only (8 to 10 participants max per cohort).
- No-Competitor Guarantee: You will never be in a cohort with a direct rival.
- Meetings are recorded for internal minute-taking only; never distributed.
What members say about the Club
"The PaaS Club gave me more actionable insights in one session than six months of internal workshops. Hearing how peers handle the exact same blockers - in confidence - is invaluable."
VP Strategy - Industrial Equipment OEM, Germany
"Finally a space where I can talk openly about the real challenges of building a subscription model - without worrying about competitors or vendors listening in."
Head of Digital Services - Automation Provider, Belgium
Frequently asked questions
Q: Is this free to join?
A: The PaaS Club is currently offered as a complimentary benefit for senior leaders engaged with P2S. If you are not a current P2S client, your application will be reviewed and you may be offered a guest seat subject to cohort fit and capacity. Annual membership fees apply.
Q: How many people are in each cohort?
A: Each cohort has between 8 and 10 participants, strictly curated for non-overlap. We never place direct competitors in the same group.
Q: What is Chatham House Rule?
A: Under Chatham House Rule, participants are free to use information and insights from sessions, but may not attribute them to any specific individual or company. This creates a safe environment for honest, candid exchange.
Q: How often does the group meet?
A: Quarterly online sessions (90 minutes each) plus one annual in-person day. Total time commitment: approximately 7-8 hours per year.
Q: What happens if I am no longer able to participate?
A: Members can pause or exit at any time with 30 days notice. Cohort composition is reviewed each cycle.
Request an invitation
We review every application personally. If there's a fit - and no competitor overlap - we'll reach out within 5 business days.