We build recurring-revenue and As-a-Service models for industrial firms.
P2S stands for Product-to-Service - reflecting our core mission of helping industrial firms transition from selling products to delivering recurring, outcome-based service models. We are a specialised team of engineers, operators, and strategists turning that ambition into business models that work in the real world.
Purpose
In a world where resource scarcity is becoming a structural reality, P2S believes the shift from ownership to usership helps optimise resource utilisation and support more resilient industrial systems. In that context, western industrial firms must accelerate their transition towards service-driven and more circular business models. P2S exists to support industrial firms in accelerating that transition.
Mission
To accompany industrial firms in the design and implementation of subscription and As-a-Service business models in order to boost recurring revenues and reduce carbon footprint.
Vision
P2S aims to become the reference partner for western industrial firms building recurring revenue models within five years.
500+
As-a-Service cases analysed
Pressure-tested data from real-world industrial pilots.
35+
Executed client projects
Recurring-revenue and As-a-Service engagements across sectors.
3×
Faster time to market
Versus companies building without specialised support.
>90%
Launch success rate
On new offers brought to market with P2S.
9.2/10
Client Net Promoter Score
Average satisfaction score across all engagements.
14
Countries across 3 continents
Global reach across Europe, Americas, and Africa.
The team behind P2S
P2S is built by engineers, operators, and commercial transformation leaders who have worked on real industrial recurring-revenue journeys - not just advised on them.
Florian André
Partner
LinkedInBuilt early As-a-Service models and launched Loopz.Bike.
An entrepreneur having guided 35+ industrials across 15+ industries and 3 continents on their journey towards more recurring revenue, he designs outcome-based customer relationships that stick. As co-founder of Loopz.Bike - a kids bike subscription - his advice is grounded in first-hand operational reality - handling churn and asset risk - rather than theoretical slides. He also guest-lectures on servitisation at Solvay Business School.
Juan Baldo
Partner
LinkedInBuilt As-a-Service in the HVAC industry. Leads P2S Insights.
A mechanical engineer and former C-suite executive with 15+ years of leadership experience. Having previously been a P2S client where he deployed a Ventilation-as-a-Service model, Juan brings the unique perspective of an operator who has scaled what works. He leads our Insights practice, bringing operational realism and clear execution paths from concept to pilot.
Grégory Fossey
Partner
LinkedInBuilt As-a-Service in inspection, printing, and material handling.
An engineer with 25+ years of experience and a former CEO of a €250M turnover company. Grégory developed and scaled several As-a-Service models in the inspection and material handling industries - initially as a P2S client - before joining the firm. He brings operator-grade expertise in commercial transformation and recurring revenue design.
Joanna Krombholz
Senior Consultant
Dimitris Karamitsos
Senior Consultant
Daniel Andrews
Senior Consultant
Perrine Gauthier
Senior Consultant
Laurent Dosogne
Senior Consultant
Denis O'Sullivan
Senior Consultant
Stephan Liozu
Senior Consultant
Ilana Koegelenberg
Senior Consultant
Marc Salvany
Senior Consultant
Emma Wink
Consultant
Yannick Heinrich
Consultant
Deborah Orozco
Business Analyst
Rafael Girafa
Business Analyst
Evan Palmejar
Business Analyst
Tanvir Ahmed
Business Analyst
Implementation is the only strategy that matters.
P2S stands for Products to Services, Products to Subscriptions.
Founded in 2019, we are an execution-led team built on a simple premise: strategy is worthless if it doesn't survive contact with reality. Our partners are not career consultants - they are former senior executives and operators who have built, launched, and scaled their own As-a-Service businesses before joining the firm. We bring that owner's perspective to every project, staying in the room until the engine is running and the transformation is bankable.
We are not generic strategy consultants, pricing-only boutiques, or system integrators. We are co-entrepreneurs who ensure your business model works not just in the boardroom - but in the contract, the delivery model, and the economics.
Co-entrepreneurs, not just advisors.
We don't just advise on these models - we live them. As co-founders of Loopz.Bike, we manage the same logistics, churn, and financial risks our clients face every day. Our credibility comes from what we've built, tested, and scaled in the real world.
Read our 5-year journeyWhat we stand for
Five principles that shape how we think, work and deliver.
Innovation
P2S constantly sharpens how it thinks, learns and works. Innovation means staying ahead of shifts in recurring-revenue design, digital enablement and AI-supported ways of working - and turning insight into methods, assets and client value.
Pragmatism
P2S turns ambition into quantified outcomes, decisions and operating logic that work in the real world. Pragmatism means staying close to implementation reality and helping clients move from idea to execution.
Excellence
P2S holds a high standard in both thinking and execution. Excellence means rigour, relevance, quality, preparation and discipline.
Collaboration
P2S works with clients, ecosystem partners and each other in a spirit of trust, challenge and shared ownership. Collaboration means transparency, coordination and genuine partnership.
Impact
P2S aims to generate measurable positive impact beyond profit. Impact means helping clients strengthen recurring revenues while reducing carbon footprint and using resources more efficiently over time.