Case Snippet
    Sales & Incentives

    Inside Kaer's game-changing cooling-as-a-service project at TRX Kuala Lumpur

    Kaer delivers sustainable, AI-driven cooling to Kuala Lumpur’s TRX via a 15-year, zero-CapEx Cooling-as-a-Service model. Full case study via form submission.

    HVAC & Building Systems
    6 min read
    Inside Kaer's game-changing cooling-as-a-service project at TRX Kuala Lumpur

    Unsere Inhalte werden überwiegend auf Englisch veröffentlicht. Navigation und Beschreibungen sind übersetzt.

    Kaer, Asia’s leading Cooling-as-a-Service (CaaS) provider, is delivering sustainable cooling to The Exchange TRX—a major mixed-use development in the heart of Kuala Lumpur’s new financial district. As detailed in the original case study published by the SET Alliance, this marks Kaer’s largest CaaS project to date and its first deployment in Malaysia.

    Key Highlights:

    • Scope: Covers shopping mall, hotel, and office towers (7,200 TR capacity)
    • Zero CapEx for the client: Kaer finances, installs, and operates the cooling infrastructure
    • Smart optimization: Kaer’s brIQs machine learning platform boosts efficiency and adapts to local conditions
    • Sustainability built-in: Uses 100% recycled water and offers real-time carbon tracking
    • Commercial model: 15-year pay-per-use contract with a fixed $/RTH rate

    This project supports Malaysia’s national climate targets and demonstrates the value of outcome-based cooling for complex urban environments.

    The full case study is available for download after filling in the form.

    Frequently asked questions

    Q: What is an As-a-Service business model for industrial firms?

    A: An As-a-Service model shifts industrial firms from one-off equipment sales to recurring-revenue relationships. Instead of selling a machine, the OEM sells the outcome it produces - uptime, throughput, or cycles - under a contract with defined SLAs. This creates predictable revenue, stronger customer relationships, and higher enterprise valuations.

    Q: Why are industrial OEMs moving to recurring-revenue models?

    A: Three drivers are pushing the shift: (1) customers increasingly prefer opex over capex, (2) recurring revenue commands higher valuation multiples (often 2-5× higher than transactional peers), and (3) service-led models create stickier relationships that reduce churn and smooth demand cycles.

    Q: What does P2S do to help?

    A: P2S is an execution-led operating partner that helps industrial firms design, build, and scale recurring-revenue and As-a-Service models. From analysing 500+ industrial cases, P2S provides proven frameworks covering pricing, contracts, SLAs, delivery, financing, and go-to-market - then works hands-on to close the first deal.

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