The playbook for recurring-revenue and As-a-Service implementation.
Direct insights from 20+ industry leaders currently scaling the new economic infrastructure for manufacturing.
What's inside:
- Archetypes: The 4 proven Subscription & As-a-Service models for industrial companies
- Pricing & bundling: Frameworks for usage-based, outcome-based, and tiered approaches
- Contracts & SLAs: Structuring performance guarantees that work for both parties
- Operating model: Service delivery, field operations, and capability requirements
- Data & IoT: Technical foundations for connected equipment and service enablement
- Go-to-market: Transforming sales teams to sell value and outcomes
- Common pitfalls: What derails industrial subscriptions - and how to avoid it
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Why now
Global manufacturers are moving beyond one-off equipment sales to secure recurring revenue streams with EBIT margins up to 4× higher than traditional models. This playbook distils the operational reality of leaders like Atlas Copco and others across Energy, HVAC, and Heavy Industry into a repeatable 8-dimension framework.
The 8 dimensions of transformation
Each dimension distils real-world practices, lessons learned, and frameworks that support a practical and scalable shift.
Internal alignment
CEO-led strategies to shift company mindset.
Pricing strategy
Navigating hybrid (fixed + usage) revenue models.
Resource optimisation
How retained ownership drives circularity and efficiency.
Financing
Shifting the balance sheet from CapEx to OpEx.
Contractual terms
Managing risk-sharing and long-term liabilities.
Sales & marketing
Training elite teams to sell outcomes, not hardware.
Subscription KPIs
Tracking ARR and Assets Under Management.
Digitalisation
Using IoT and 5G for automated billing and performance.
Get the full framework
33 pages of research, metrics, and contract patterns from 20+ industrial leaders - ready to apply.