This comprehensive report, commissioned by BNP Paribas Leasing Solutions, explores how Product-as-a-Service (PaaS) models can drive sustainable growth by aligning with circular economy principles. It examines regulatory shifts, financial innovations, and real-world applications across agriculture, green tech, healthcare, construction, IT, and heavy vehicles. With insights from over 25 industry experts, the report highlights how shifting from ownership to usage can unlock value, reduce environmental impact, and reshape industries for a more resilient future.
Playbook
Financing & Accounting
Harnessing the power of Product-As-A-Service
Explore how Product-as-a-Service (PaaS) drives sustainability, innovation, and customer value in manufacturing and beyond.
5 min read
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Frequently asked questions
Q: What is an As-a-Service business model for industrial firms?
A: An As-a-Service model shifts industrial firms from one-off equipment sales to recurring-revenue relationships. Instead of selling a machine, the OEM sells the outcome it produces - uptime, throughput, or cycles - under a contract with defined SLAs. This creates predictable revenue, stronger customer relationships, and higher enterprise valuations.
Q: Why are industrial OEMs moving to recurring-revenue models?
A: Three drivers are pushing the shift: (1) customers increasingly prefer opex over capex, (2) recurring revenue commands higher valuation multiples (often 2-5× higher than transactional peers), and (3) service-led models create stickier relationships that reduce churn and smooth demand cycles.
Q: What does P2S do to help?
A: P2S is an execution-led operating partner that helps industrial firms design, build, and scale recurring-revenue and As-a-Service models. From analysing 500+ industrial cases, P2S provides proven frameworks covering pricing, contracts, SLAs, delivery, financing, and go-to-market - then works hands-on to close the first deal.
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