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1-Day Subscription Conceptualisation Workshop
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A Structured Approach to Design, Build, Launch, and Scale your Subscription Offerings
P2S Management Consulting provides comprehensive solutions to help product-based companies successfully transition to subscription and As-a-Service models.
We support you at every stage, from conceptualisation to execution and scaling, ensuring your business model is not only effective but also sustainable for long-term growth.
Our Services : Subscription Action Plan™
Our Subscription Action Plan™ is a structured, phased approach that guides your company through every stage of launching and scaling a subscription or As-a-Service offering. It includes 20+ tailored workshops that span three distinct phases:
Chapter 1: Subscription Innovation & Conceptualisation
For companies new to subscription models or those refining an existing offering, we provide a comprehensive strategy to align your business goals with market trends. Our Subscription Action Plan™ guides you through all key areas like pricing, packaging, and value proposition design, ensuring a robust and customer-centric foundation.
Chapter 2: Subscription Operationalisation
Implement the necessary technology and processes to support your subscription offering, whether starting from scratch or scaling up. Through our Subscription Experts Ecosystem™, we connect you with trusted partners to optimise operations, manage financing structures, and ensure legal compliance, enabling you to deliver value efficiently.
Chapter 3: Subscription Go-to-Market & Scaling
Launch or scale your subscription model with confidence. We help you refine your value proposition, optimise sales and marketing efforts, and enhance customer retention. Our expertise ensures sustainable growth, whether you’re entering the subscription space or accelerating an established service.
Discovery call
Learn about subscriptions and our services
1 hour
Intro workshop
Assess your situation and conceptualise your subscription model (ambitions)
1 day
Subscription Action Plan™
1. Subscription Innovation & Concept-ualisation
Conceptualise and test your model
2 to 4 months
Subscription Action Plan™
2. Subscription Operation-alisation
Build out offering and prepare organisation
2 to 6 months
Subscription Action Plan™
3. Subscription Go-to-Market & Scaling
Drive sales enablement and scale
2 to 6 months
A 1-hour session introducing you to subscription models, their benefits, common challenges, and success stories. We assess the potential for your company.
An interactive workshop to educate your team about subscription models and conceptualise how your own models could work - whether this is for products, software, consumables or spare parts. This session provides a roadmap for your innovation project and helps you make an informed decision on whether and how to proceed.
We start by brainstorming how your subscription models could look. This includes defining concepts, target customers, sizing market opportunities, and testing with customers and stakeholders. This phase focuses on conceptualization and finding a concept-market fit.
We then build your subscription offerings. This involves working on IoT and IT infrastructures, subscription plans and durations, pricing strategy, contracts, financing structures, and considering insurance and risk management.
We then ensure your company is subscription-ready by defining expansion and renewal strategies, new roles and responsibilities, KPI dashboards, sales and marketing playbooks, onboarding processes, training sales reps, and preparing your offering for launch.
Our Services: P2S Subscription Experts Ecosystem™
The P2S Subscription Experts Ecosystem™ is an ecosystem of 30+ partner companies that can provide additional support and services in certain areas along the innovation process. We researched the best available partners and can connect you to them.
Examples of partners include: Pay-per-Use financing partners, Equipment monitoring partners, Recurring billing IT infrastructure partners, Legal partners, Financial modelling partners, etc.
Why Choose P2S?
1. Tailored Approach for Any Stage of Subscription Maturity
Whether you’re new to subscription models or looking to optimise an existing offering, we provide solutions that meet your specific needs and business objectives. Our approach is designed to cater to companies at every stage of their journey.
2. Proven Methodologies
Our Subscription Action Plan™ and Subscription Experts Ecosystem™ are tried-and-tested frameworks that ensure a successful transition or scaling of your subscription model, covering every critical business area—from strategy to technology.
3. Deep Industry Expertise
We specialise in transforming product-based companies across diverse industries, including manufacturing, medical devices, consumer products, and others. Our consultants bring decades of experience, helping you navigate complex market challenges and capitalise on new growth opportunities.
4. Comprehensive Support Across the Entire Value Chain
From strategy development and technology implementation to financial structuring and go-to-market execution, we offer end-to-end support, ensuring all aspects of your transformation are aligned and optimised for success.
5. Results-Driven Outcomes
Our clients typically see a 20-50% increase in revenue, enhanced customer retention, and a significant competitive advantage within 12 months of implementing our strategies. We measure success by the tangible business outcomes we deliver.
How to Get Started: A 1-Day Subscription Conceptualisation Workshop
The best way to begin your subscription journey with P2S is through our Intro Workshop. This 1-day, in-depth session is designed to help you understand the potential of subscription and As-a-Service models for your business. This workshop provides the essential knowledge you need, including industry success stories, pricing and financing models, and potential pitfalls.
What's Included?
- Understand Subscription & As-a-Service Models: Learn the fundamentals and transformation potential of these models for your business.
- Brainstorm & Conceptualise: Discuss key areas such as scope, financing, pricing, target customers, value proposition, enabling technologies to identify opportunities.
What Do You Get Out Of It?
- A comprehensive understanding of the models.
- An informed decision on whether to pursue development.
- A step-by-step action plan and roadmap.
- The ability to pitch the concept to stakeholders.
Organisational Details
- Attendees: 6-12 (C-level & management, strategy, finance, sales, digital)
- Duration: 1 day
- Location: In-person (your office or ours, Brussels)
- Language: English, German, or French
P2S: From Products to Subscriptions
Let's discuss your Subscription and As-a-Service ambitions.
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