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Why are more manufacturers shifting toProduct-as-a-Service (PaaS)?
Because it’s more than a revenue model - it's a way to simplify customer experience, boost retention, and unlock new business potential. From lighting and tools to bikes and baby gear, companies across sectors are transforming products into services to drive growth and stand out in saturated markets.
We’ve summarised some standout PaaS examples originally shared by Circuly, based on a discussion between Florian André (P2S) and Scott Galvao (Circuly).
- Watch the full YouTube interview here: Product-as-a-Service is the Future
- Read the full article on Circuly’s website: Product-as-a-Service Case Studies & Success Stories
Key Lessons from the Field
Subscriptions Accelerate Sales Cycles
A Swiss med-tech company slashed approval delays by turning CapEx into OpEx - removing the need for lengthy budget justifications and speeding up B2B sales.
Fear of Cannibalisation? Reality Says Otherwise
An e-bike brand feared subscriptions would cannibalize sales. Turns out, only 2% of sales were affected - while entirely new customer segments opened up.
Dealers Can Be Allies, Not Roadblocks
Involving retailers in the subscription journey (e.g., as local service hubs) helped strengthen - not weaken - partner relationships.
People Don’t Want Products - They Want Outcomes
Swapfiets nailed it by offering “a bike that always works.” The lesson? Customers value reliability over ownership.
Infrastructure Matters From Day One
Loopz Bikes, a P2S-supported venture, scaled efficiently by investing early in the right subscription tools - achieving 2.5x the profit of traditional models.
In Saturated Markets, Services Shine
Philips moved from bulbs to “Lighting-as-a-Service” - a shift that won long-term contracts and sustainability points by focusing on guaranteed outcomes, not components.
Sell Temperature, Not Thermostats
Care and Energy Partners introduced “Temperature-as-a-Service,” bundling equipment, maintenance, and performance guarantees - perfectly aligned with customer priorities.
Returned Products = Missed Opportunity? Not Anymore
One baby gear brand monetized returns by repackaging them into “open box” subscriptions - cutting losses and increasing product lifecycle value.
Maintenance = Customer Stickiness
Hilti’s Tool-as-a-Service offering bundled repairs and replacements, creating predictable income and happier customers.
Scale Support Without Scaling Costs
myTIER kept support lean through self-service tools - critical for profitable subscription models.
What Sets Winning Models Apart?
After supporting over 35 manufacturers through the shift to As-a-Service models, here’s what we’ve seen again and again:
- Executive alignment is essential - subscriptions aren’t just a sales tactic; they touch every department.
- Right product-market fit: Recurring need, durability, and service potential are key.
- A strategy built for subscriptions, not a bolted-on offer.
- Infrastructure first, especially tools for billing, asset tracking, and customer management.
- Internal buy-in from sales, finance, service, and dealer partners.
Formore in-depth case studies and success factors, check out thefull article on Circuly’s blog.
Or if you’re planning your company’s shift to Product-as-a-Service, reach out to P2S - we’ve helped global manufacturers across industries make the leap.
